Poko Cafe

This branding project was created for Poko Café, a student-friendly coffee shop concept designed to feel cozy, playful, and welcoming. The brand centers on three original characters: Poko, Noko, and Suro. Each one adds personality and storytelling to the café’s identity.

The logo, color palette, and mascot illustrations were developed to highlight a fun yet relaxing atmosphere that appeals to all students. From posters to packaging and merchandise, each design element works together to make the café feel like a place where creativity and community can thrive.

The project also included menu layouts, both small and large scale, designed for clarity and visual appeal while keeping the brand’s character-driven style consistent across every element.