Amawta

A branding and packaging project for Amawta, a CBD oil brand inspired by ancestral medicine and cultural heritage.

This project began with the logo design, where I explored symbols that represent wisdom, healing, and connection to nature. I modified an existing typeface to create a unique and organic feel, aligning it with the brand’s identity. The packaging features a custom illustration inspired by indigenous motifs and traditional textile patterns, reinforcing the cultural roots of the brand.

The final design blends bold geometric elements, earthy tones, and modern aesthetics, creating a balance between tradition and contemporary branding. Every detail was carefully considered to reflect Amawta’s core values of authenticity, wellness, and ancestral knowledge while maintaining a clean and professional look for modern consumers.

This project highlights the power of storytelling through design, creating a meaningful and visually striking brand identity that stands out in the wellness industry.