Yume Cake shop

This branding and packaging design was created for Yume Cake Shop, a concept inspired by Japanese aesthetics and traditional craftsmanship. The logo blends modern elegance with cultural symbolism, featuring a sakura flower and the kanji for 'dream' (夢) to represent delicacy and artistry.

The packaging extends the brand’s identity with a refined color palette, intricate patterns, and gold accents, creating a premium yet inviting feel. Every design choice reflects the shop’s balance between tradition and contemporary style, enhancing the overall customer experience.